Almost any product can receive the unwelcome attention of counterfeiters; food, electronics products, clothing and even aircraft parts. As well as the risk of reputational damage from sub-standard product, counterfeiting also undermines your sales and can damage supply chain relationships, so identifying and tackling this insidious activity early on is vital.

The routes to market for counterfeits are extremely varied, from e-commerce sites to local markets. Even authorised wholesalers can inadvertently acquire counterfeits when purchasing what they consider to be legitimate grey-market products.

There is a range of measures that can be deployed to detect and stop counterfeits reaching the market, including customs notices to facilitate the identification and seizure of suspect products at key entry points into the market and registering IP rights with e-commerce platforms. When counterfeits make it in to the market, there are also a range of enforcement actions that can be taken, including with the support of local regulatory authorities.

Having a commercially focussed strategy for tackling this activity is essential, in order to ensure that the resources you use to deal with counterfeiting deliver value for money, and our experts can provide you with the necessary support to put together and deliver the strategy that is best for your business. This will involve not just dealing with the sale of counterfeits to end users, but also identifying and taking action to cut the supply chain.

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Our team: Anti-counterfeiting