Trade marks

Whether you are looking to register your branding, prevent a competitor from taking advantage of its distinctiveness or manage your trade mark portfolio, we can work with you to provide commercially relevant strategies that reflect the value of your trade mark rights.

Following Brexit, from 1 January 2021, EU trade marks no longer cover the UK, and so separate EU and UK applications need to be made for any new marks that need protection in the UK and EU. As a firm with a Munich office for 40 years, we can handle both for you.

Read our Trade Marks blog to follow all the recent developments.

Trade marks are central to the identity of your business, setting you and your products and services apart from your competitors. We understand the importance of these assets and can help you with building and defending brand value in order to provide you with a strong competitive platform.

Our team of experienced and commercially focussed attorneys together with our dedicated paralegals will provide you with the support that is right for your brands and your business. With expertise in protection strategies as well as contentious proceedings, we can support all of the stages of the life span of your trade marks, calling on the support of our litigation team when necessary.

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"Very good knowledge of UK trademark practice, and their advice is commercially minded"

Client testimonial, The Legal 500 2023

Strong expertise in contentious proceedings

"Very few manage as many trademarks as HLK, which has experienced significant growth since Brexit"

The Legal 500 2023

Our team: Trade marks

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Our protection services

Patents

Knowledgeable attorneys, savvy litigators and skilled paralegals – all under one roof.

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Designs

Knowing when design law can be deployed and how it interrelates with other IP rights can be the difference between success and failure.

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Copyright

An easily overlooked automatic right which is often linked to the arts, copyright protected material can be found in almost every aspect of a business.

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Renewals

Holding global portfolios and using state of the art technology, we ensure that your rights are maintained and renewals sorted.

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